Meet The Team


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Mascot

    Max is The Whiting Effect’s symbol of growth and responsibility, but also passion that any organization encapsulates.

What is the Whiting Effect?

At Whiting Effect Marketing, we believe powerful branding begins with authenticity. We’re a full-service marketing studio built to amplify voices, elevate visuals, and help businesses—from boutiques to startups—stand out in a crowded market. Whether it’s social media management, custom design, or full-scale brand strategy, we combine creativity and data-driven insight to bring your vision to life.

Rooted in connection and driven by results, we’re not just here to make things look pretty—we’re here to help you grow.

Our Story

The Whiting Effect was born from one single mom’s bold decision to turn her passion into purpose. After years of helping friends grow their small businesses with real, honest advice—and seeing the impact firsthand—she thought, “I really love this. Why not build something powerful from it?” So she did.

We’re not about fluff. We’re about fire. Our mission is to spark confidence, ignite growth, and help brands boldly stand out. The Whiting Effect is more than a marketing company—it’s a movement rooted in courage, creativity, and connection.

Join the family. Let’s make magic—with No Fluff, Just Fire.

Who we are here for

At The Whiting Effect, we’re all about partnering with people who are done playing small. Whether you’re just starting out or scaling up, we’re here for the bold, the brave, and the ones who believe in their vision—even when it feels scary.

You’ve got the spark. We’ve got the strategy. Let’s make it happen.

  • You're in the idea stage. Maybe it's scribbled on a napkin or hidden in your Notes app. You just need the right push—and the right people—to bring it to life. We help you shape your vision, find your voice, and start strong.

  • Your brand is real, but you're overwhelmed or stuck. You need clarity, design, content, and a strategy that doesn’t waste your time or money. We build bold, functional branding and marketing that actually works—and feels like you.

  • You’ve launched. Now you’re ready to scale, reach new audiences, and create real impact. From campaigns to social media, we’ll help you expand with confidence and consistency—so your business grows with intention, not guesswork.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!